Water is the unsung hero in our beauty products. Rarely is an ingredient in skincare ever useless, so calling water a filler — 🙄.
Think of water in skincare products like the trusty base in a recipe. It's there to make everything come together. Consider it the mixing agent. Just like you need water to dissolve sugar in your coffee or tea, skincare products use water to dissolve + spread the other ingredients evenly.
Water also adds a burst of instant hydration when you put that lotion, cream, or serum on your skin. It's like giving your skin a drink of water. But the catch: water alone isn't enough for long-lasting moisture. Imagine water as the appetizer — it's great, but you need the main course for a fulfilling meal.
That's where other active ingredients come in. They're the special spices and ingredients that make a dish flavorful. These ingredients, be it antioxidants, vitamins, peptides, or other skin-loving goodies, need water to travel deep into your skin where they can work their magic.
Water also helps in making sure the final product feels extra pleasant on your skin – not too thick, not too runny, not too greasy. The sensorial experience of any product makes a huge difference.
So just as water is important in everyday life and function, it also adds a lot more to your skincare products. It's all about the right mix to make your skin happy. Because formulation matters.